Design

Motion with a purpose

Animation should explain, not decorate. Our rules for motion that makes interfaces easier to understand.

SandraProduct Design & Marketing · Jan 14, 2026 · 4 min read

Motion explains change

When something moves, it should show where it came from or where it went. That’s information, not decoration.

Most of our transitions are 150–250ms. Long, bouncy animations feel fun once and slow forever after.

Everything honours reduced-motion settings. Some people need stillness; the interface should give it.

Have a question about this, or a project where it applies? Write to us — Sandra reads every reply.

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