The challenge
The client came to us with a clear goal — unified customer profiles and audience sync for marketing teams. The hard part was dashboards nobody trusts.
Our approach
We started with a short discovery sprint to map the users, the data and the constraints, then moved into weekly cycles with working software in a shared workspace. Consulting, Development, Delivery and Prototyping ran as one team, so research fed design and design fed engineering without handoffs.
The platform was built on ETL, Identity and APIs, with automated tests and monitoring from the first release.
The result
200 data sources. The product launched in 21 weeks and we stayed on for the releases that followed — fixing what users tripped over and doubling down on what they loved.
