The challenge
The client came to us with a clear goal — subscription streaming with apps for web, mobile and TV. The hard part was keeping people watching, reading and coming back.
Our approach
We started with a short discovery sprint to map the users, the data and the constraints, then moved into weekly cycles with working software in a shared workspace. Prototyping, Development, Support and Delivery ran as one team, so research fed design and design fed engineering without handoffs.
The platform was built on Video, Streaming and Payments, with automated tests and monitoring from the first release.
The result
2M monthly viewers. The product launched in 13 weeks and we stayed on for the releases that followed — fixing what users tripped over and doubling down on what they loved.
