The challenge
The client came to us with a clear goal — points, rewards and personal offers for a fashion retailer. The hard part was peak traffic on launches and sales days.
Our approach
We started with a short discovery sprint to map the users, the data and the constraints, then moved into weekly cycles with working software in a shared workspace. Product Research, Development, Delivery and Prototyping ran as one team, so research fed design and design fed engineering without handoffs.
The platform was built on iOS, Android and Payments, with automated tests and monitoring from the first release.
The result
300k members. The product launched in 11 weeks and we stayed on for the releases that followed — fixing what users tripped over and doubling down on what they loved.
