Data

Geo Analytics Maps

Location analytics for retail site selection and delivery zones.

50M points mappedheadline result
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The challenge

The client came to us with a clear goal — location analytics for retail site selection and delivery zones. The hard part was data scattered across dozens of tools.

Our approach

We started with a short discovery sprint to map the users, the data and the constraints, then moved into weekly cycles with working software in a shared workspace. Consulting, Development, Delivery and Product Research ran as one team, so research fed design and design fed engineering without handoffs.

The platform was built on Maps, Charts and APIs, with automated tests and monitoring from the first release.

The result

50M points mapped. The product launched in 18 weeks and we stayed on for the releases that followed — fixing what users tripped over and doubling down on what they loved.

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