The challenge
The client came to us with a clear goal — digital and physical gift cards sold online and in stores. The hard part was loyalty programmes customers actually use.
Our approach
We started with a short discovery sprint to map the users, the data and the constraints, then moved into weekly cycles with working software in a shared workspace. Product Research, Development, Delivery and Support ran as one team, so research fed design and design fed engineering without handoffs.
The platform was built on Payments, Web and Integrations, with automated tests and monitoring from the first release.
The result
€9M in gift cards. The product launched in 9 weeks and we stayed on for the releases that followed — fixing what users tripped over and doubling down on what they loved.
