The challenge
The client came to us with a clear goal — local home chefs sell meals to neighbours with delivery. The hard part was cold-start: attracting supply and demand at the same time.
Our approach
We started with a short discovery sprint to map the users, the data and the constraints, then moved into weekly cycles with working software in a shared workspace. Product Research, Development, Support and Consulting ran as one team, so research fed design and design fed engineering without handoffs.
The platform was built on Mobile, Payments and Maps, with automated tests and monitoring from the first release.
The result
25k meals/mo. The product launched in 11 weeks and we stayed on for the releases that followed — fixing what users tripped over and doubling down on what they loved.
